For a variety of reasons, some business owners do not like using Google Analytics to track their company's quality insights. Maybe you don't find it user friendly, maybe it’s overwhelming, maybe you don't like how it displays your data, or maybe you don't think it collects enough insights about your company's audience. There are a […]

I intimately know the frustrations businesses face in trying to optimize their site to improve user experience (UX). It can be frustrating not knowing what aspects of your site improve the UX and which aspects of your site make the UX worse. You may be wondering if it is even possible to improve your business' […]

There are many pain points or frustrations that come to mind when thinking about executing an email marketing process. Maybe you want to send email campaigns to a broad network of people, without spending a fortune. Maybe you want a platform that only charges you when you use it, and allows for you to pause […]

Today, I will be discussing an email marketing software called Sendy. Sendy is an email sending platform that allows you to send newsletters really inexpensively, especially in comparison to other programs like MailChimp which charge up to 100x more than what Sendy does. I can literally send 40 thousand emails for about five bucks. If […]

In case you haven’t noticed, mail services like MailChimp, ConstantContact, and others charge premium prices to send something as simple as email. The question many people don’t ask is “why?” In short, they can charge these prices, because people will pay for an easy-to-use email builder that doesn’t require coding. Many of the more cost […]

I remember when I was first starting out and I had some coding experience, but I was scared to death of using WordPress, because I didn’t want to get to a place where I couldn’t fix a client’s site, because I didn’t know the code (BTW, just outsource if you ever get to that point). […]